What If I Told You That Only Suckers Bet To Win?
Because Winners Bet To Lose!

Now Learn The Proven Techniques To Win 85% Of The Time, Consistently, Time & Time Again

 Last few Months:

Aug 2010...£3,751.00
Sept 2010.. £2,577.00
October 2010.. £2,570.00
November 2010.. £1,213.00
December 2010.. £682.00

£10,800 in under 5 months!!

From The Desk Of: Steve Davidson
Location: Mandurah

Dear Friend,

Since the advent of betting exchanges, betting on the horses has NEVER been the same. No longer are we at the mercy of the bookmakers, who dictate the prices and narrow the options. Because of this, we can bet any way we like. And, because of that

And I'm not talking generalities.

I'm talking about a very specific formula that has been developed, tested and perfected over time. A formula for betting on the horses to not place-- at all! (Did you know you can do that? Well, you can!)

But there's more to it than that. Much more.

By discovering a very specific system that uses the odds of each horse, I've been able to consistently win 85% of the time! That's right! During the first 194 days after my site first went live on the 28th August, 2008, and we started using this formula, we have earned a profit of £13,748.50! That's an average of £71 per day! And we don't bet every day!

The first thing to understand is, you have to throw away everything you ever thought you knew about betting. Forget Win, Place or Show. Forget Trifectas and Exactas-- that's all rubbish! What you have to think about is Place Betting...

But I don't expect you to believe it just because I say so. Who am I? You don't know me from Adam. So here are some mf the figures that we've earned, day by day, over the last eight months or so.

First, our basic stats since I first started using this system, which began July 2008 and runs until the end of last year:

Just look at the charted growth! And, mind you, this is with just a £100 lay bet to start!

And, in case you're just a smidge skeptical, wondering what's happening now, here are the stats from the beginning of this year:

As you can see, the system is still working beautifully. And, in fact, it continues to work consistently, returning wins a staggering 85% of the time.

By now, you're wondering just exactly how this "place lay" betting works. So, I'm going to explain it to you. But first, here is a glimpse of my latest diary entries:

Profit For 2009 to October 4th £7,578.50

After a Break of recording Results ( doing other projects, including BetfairATM.)
We have revisited the method to see how it was still working.
In 8 weeks over £5,440.00 profit!

Week by Week

We have been proofing Our Selections to Betting System Truths Sine Last September 2010, Below!

[Click Here To Follow The Trial]

To get an idea of how it's done, listen to this short over-view:

Let's face it. You will never get wealthy trading hours for pounds (from a j-o-b, for instance). You need a better strategy if you are ever going to achieve the kind of wealth you dream of!

This CAN do it for you!

But how, exactly, is this kind of phenomenal winning rate achieved? What are the details -- when to bet, which races to pass on -- that you need to know? There is a specific formula that I've used, time and again, to achieve these results.

When I first found this system, I tested it extensively, to be sure it worked. And, while I could have kept it to myself, I also knew it could really help out a few other people.

This IS one of the best laying systems around!

Betting System Truths Seem To Think So!

And every single step is explained to you in "Place Lay Formula". Here are a few facts about the ebook and about betting:

Basic Facts

  • These days it's a battle at the exchanges to make a good, consistant profit and you need all the leverage you can get.

  • Little signs spotted early can produce big results-- consistently.

  • Michael is a Betfair trader. He has seen an area that has produced profits, safe secure profits.

  • The old saying that success leaves clues is certainly the basis for the "Place Lay Formula."

  • When trading most days of the week, Michael has been amazed at the regular profits he has been able to make using this method.

  • As the place market is not as liquid as the win market, Michael has set a strict limit on the number of copies of the "Place Lay Formula" that can be sold.

    Once that number is reached, that will be it! Why? Because Michael uses this method everyday except Sunday.

    Hey, it's his day off to enjoy life.

  • This is based on UK horse racing only. No, it will not work anywhere else. However you can most certainly live in different countries and still use the Place Lay Formula. Except...

  • You do need to have access to Betfair, so US citizens are out-- sorry.

If you have been struggling to make
money laying, then this is the approach
that will turn it around!

Why You Should Buy
Michael's Place Lay Formula

It explains:
  • How to earn a consistant income every week with low risk, and excellent returns.

  • What to do, step-by-step, from the very first day.

  • How to set up seed money (your initial investment), and how to manage it from day one

    You never have to dip into any other funds to earn this income.

  • When to bet -- and when to stay home.

  • How to find the "best bets," consistently, in each race.

  • How to treat betting as a business.

    This Is Not Entertainment! It's a Business!

    One that will give you vast profits from the first day!

  • The work involved (yes, there is some of that), and how to manage it.

  • How, if you follow all the instructions and set this up as it is explained, you will make money using Michael's Place Lay Formula.

  • As I said before, this is not entertainment, it is a business. But it is much better than any JOB and higher paying, too. Oh yes, and did I mention (in some countries), TAX FREE!

Here are just a few of the responses we've received about Michael's Place Lay Formula:

Date: Wednesday, 19 November, 2008, 8:15 PM

Michael, thanks a lot for your "Place Lay Formula" and very valuable service via Yahoo Messenger. I am using your formula since 29 october. I made bets mainly after your messages by yahoo but i also made couple bets by myself. I didn't catch every bet, I made couple mistakes and changes with my staking plan, but even that I made 38.00 points profit with 80% winning bets!!! Thanks so much for that!!! I am really sure that my profits will only increase!

Thanks Michael,


P.S. I really like the logic of your process and am seeing this as a long term addition to my portfolio.


Good Morning, Michael

Recently bought your system via Steve Davidson - it looks very logical and intelligent - also fun to use.

Regards, Breon Rawlings

Hi Michael,

Another 2 winning Place Lays today - excellent!! Since purchasing your system, I have had 14 bets (I was not available to bet on all possible selections due to work constraints) and 13 have been winning bets!! This is 92.3% strike rate and I am up by 14.55 points using your staking plan.

I am very pleased with the way things are going and hope that this success continues. I believe it should continue, everything seems very logical. The only downside is having to be available for when the selected races are running. I can't always be available but this downside is acceptable as long as I keep making these sorts of profits.

Good luck and thanks!


Hi Michael

Hats off to you for owning up to your occasional errors in the Place Lays - not a lot of people do that - at present I am doing better than you are!


Hi Michael

I am using your placelayformula since Sep.18th. Although I did not catch every selection I am very satisfied with results. Since start my record is 13 - 0. For some reason (I don't know why) I had no losing bet til now. But I only play little stakes so far without progression until I get more confident with selections.

Kind regards,



I have been using your Placelay system for just a few days and have made over 30% profit already, with 13 winning and no losing lays. As I do not always have the time to monitor every race, I have now subscribed to your selections service and am looking forward to making some real money with you.

Ian Bass


Using my own selections from your system (not as rigid as yours) : 115 selections, 101 winning lays, 90.43% success, ending bank £895.68 and with no fees to deduct.

I shall continue to use your system, for which I truly thank you and wish you continuing success.



Hi, Michael

Your system is spot on and your selection service has already paid for itself 8 times over in the first month of use. I have been staking a little higher than advised but have made profits over £400 from Oatober1st to now (22nd November) on a very small bank of £600. 59 wins in 64. Congratulations on a great system and please keep it up!!

Many Thanks,

Chris Williams


I would just like to say thank you.

I bought the system earlier this evening and used it on the three races listed below.
My three selections were

· Three Boars in the 8:20

· He’s a humbug in the 8:50

· Justcallmehandsome in the 9:20


My selection in the 9:20 differs from yours. I almost selected princely hero but on viewing the graph for Justcallmehandsome about 1 minute before the off i opted to choose that horse as my selection.
Justcallmehandsome was unplaced and in just these three races i have recovered over half of the purchase price for the system.

I’m not going to be able to use the system each and every day as i have work commitments but i intend to use it on weekends and evening mee

Leighton Jones

27th November. 08

Thanks a lot Michael!

I am writing this testimonial with pleasure because your Place Lay Formula and Service via messenger works great for me 3rd month right now! I make profit every week and have about 80% winning bets! What i like the most is that i can trust you. I know that you are expert in horse racing and even if we sometimes have a little bit more loosing bets, I am sure that profits will come.

Piotr Wasik

24th January 2009


Hello ~Steve,

I have spoken with Michael and sorted out my yahoo messenger membership.

What a first day with your service, 2 bets, 2 winners, I have been advised that the last ten selections resulted in 9 winners for us, 1 loser, wow, wot a service.

I have taken up your service from the advice of horseracingman.com. They believe that your service is a cut above the rest, and from the first days selections and friendly advice I have received from michael, your service is above anything else on offer.

Thank you very much for accepting me onto your service.


From: Betting School <[email protected]>
Subject: testimonial
To: [email protected]
Date: Tuesday, 17 February, 2009, 9:47 AM

Hi Michael,

The following is quoted from an article that is scheduled to be published on my site later this month.



This (Place Lay Formula) made a nice steady profit during the test period and includes the option (at additional cost) to have all the selections instant messaged to you to save having to find the selections yourself... made a creditable 13 points profit in January at level stakes.

Betting School
Insiders Report February 2009

As many of these satisfied purchasers said, there are so many good reasons to get Michael's Place Lay Formula that it is probably evident to you, too. But, here are a few more facts you should know about the system:

More Basic Facts

  1. There are up to 6 betting races on a busy Saturday. Less on the midweek days.

  2. You can identify races that will be possible races early, so there's no need to follow each race.

  3. You will need to follow the race that you are going to bet on from around the 10 minute mark to the off!

  4. No in play betting required.

  5. Yes some days there will be no bets.

  6. Has a great strike rate of 85.2% successful bets.

  7. Within a few days of getting the method you will be an expert at picking up extra cash!

  8. If treated seriously this will seriously reward you.

  9. You will have access for a month, of the playable races each day, so that will give you confidence, and a good way of double checking your judgement.

  10. The rules are clear. By following them, you will be able to make the same bets we do.

  11. You can take days off from this method and then pick it up when it suits you.

  12. Everything you need is on the Betfair Website.

  13. Has very few losing days.

  14. You need basic Betfair knowledge ( how to place bets) and a Betfair Account.

By now you're probably trying to figure this all out-- how it works, what it means. So, just to be sure you understand there are no "unspoken" truths, here is a list of

What Place Lay Formula is NOT:

  1. Arbitrage Betting -- NO

  2. In Play Laying -- NO

  3. Loss Chasing, Staking -- NO

  4. Requires form and extra purchases -- NO

  5. Trading, lay and back betting -- NO

  6. Requires you to be a rocket scientist -- NO

  7. Requires hours of sitting in front of the computer -- NO

I'm sure you can think of ways to use some extra cash-- as the saying goes, "You can never be too rich..." And, in these days, sometimes it's a matter of keeping up with inflation and un-expected economic down-turns.

Whatever the case, whether it is a few quid to make life easier, or to finally enjoy a trip to the Sun, Place Lay Formula can make that difference for you.


This is why you need to jump on this NOW, while you still can. This page may be gone tomorrow, along with your chance to get in on the place lay advantage.

But, to be perfectly honest, even the Place Lay Formula will not work, if you do not apply the principles it teaches, go out and place the bets and actually DO IT!! And only YOU can do that.

Let me put it this way:

The REAL Secret

You may have seen, read or at least heard of, "The Secret." Well here is the real secret, in a nutshell:

Take 100 footballers, or tennis players, or even 100 people fpom any club. In fact, take any 100 people randomly. What you will discover in any group is the same thing:
  • 5% will be stars (very good)
  • 15% will be pretty good
  • 80% will be also-rans, those just battling to make the grade
...I think you get the picture!

What makes the 5% so good, it is not education. The world is full of educated derelicts. Nor is it money, or class status or anything that easily specific.

What makes them winners and separates them from all the rest is CHOICE and BEHAVIOUR! That is the real SECRET!

Not Magic. Anyone can do it... it's just that most people (95%) don't!

Here is a great example!

We have sold many copies of The Place Lay Formula. But, guess WHAT?! Most read it and say, "oh, well, too hard... won't suit me." Or, "I work, so I can't do it."

And where is their copy now? Yep, still sitting on their hard drive, if they even opened it at all!

That is the "95%'ers" approach!!

They had the same choice you have now, and they accepted their behavior, which was to do NOTHING! -- just like all the other SYSTEMS they purchased before (and will probably purchase afterward)! Because buying the system isn't the end... it's only the beginning!

But, they did not have to choose that course. (And neither do you!)

Now, what the 5%'ers DID was choose another course.

They bought the very same PLACE LAY FORMULA system, READ it, even several times if necessary (some even printed it up, to study it as they took the bus to work), until they completely understood every portion of the system. And, if they didn't understand something, they asked questions, until everything was clear. In short, they did whatever it took< to master the system!

But, at this point, their choices are little different from the choices of the 15%'ers.

NOW, for the difference!!

What did the 5%'ers DO DIFFERENTLY than all the rest?


Than all the rest!!

And they did not quit as soon as they had a loss. They did not wane from the instructions!

AND, YES they are still, to this DAY, MAKING MONEY!!

You see the difference? All of them bought the system. They made the same choice. But 95% never bothered to follow it. Or, if they did, they did not stick to it. Do you SEE how their BEHAVIOUR was THE DIFFERENCE?!?!

The bottom line is: Those that are following it are making


And all this can begin with just a click of the mouse. That is the very first step to beginning a process that can, literally, change your whole life--

Go ahead... it's YOUR choice now.

Which do you choose? To keep on trying to bet to win... or to learn an entirely different, yet very consistent way to bet to lose. (Remember: Only suckers bet to win.)

So Grab Your Copy Now! 


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